Whitepaper: A new communications model for rare diseases

In Market Access, Reports, Whitepapers by rachel

Rare diseases present distinct communication requirements and opportunities. While fundamental medical communications principles are universal, the specific characteristics of rare diseases demand a new, highly tailored approach.

This whitepaper from Comradis discusses the characteristics of rare diseases that demand a different communication model between stakeholders. The report concludes that pharma, healthcare practitioners, policy-makers, and patient groups can improve their communications strategies significantly by adopting a two-way approach to engaging with their target markets.

Download whitepaper to find out about key aspects of a rare diseases communications strategy:

  • Naturally engaging content
  • Education, not promotion
  • Personalisation
  • Going beyond healthcare professionals: patients, families, and carers
  • Engaging with public policy makers

Download there whitepaper here

Comradis is proud to be an Exhibitor at the upcoming World Orphan Drug Congress Asia 2014 in Singapore. To meet with a Comradis representative, click here to register.