Rare diseases present distinct communication requirements and opportunities. While fundamental medical communications principles are universal, the specific characteristics of rare diseases demand a new, highly tailored approach.
This whitepaper from Comradis discusses the characteristics of rare diseases that demand a different communication model between stakeholders. The report concludes that pharma, healthcare practitioners, policy-makers, and patient groups can improve their communications strategies significantly by adopting a two-way approach to engaging with their target markets.
Download whitepaper to find out about key aspects of a rare diseases communications strategy:
- Naturally engaging content
- Education, not promotion
- Going beyond healthcare professionals: patients, families, and carers
- Engaging with public policy makers